“GM will bring eyes-off driving to market in 2028, debuting on the Cadillac ESCALADE IQ electric SUV, beginning with highways before expanding to other models and environments.”
Chair and CEO, General Motors
Deadline is end of 2028; as of September 2026 the Escalade IQ eyes-off launch remains a stated 2028 target.
“"Within five years, we expect to approach about $2 billion in total annual revenue from Super Cruise... This is how we are setting the stage for recurring high-margin revenue streams from subscriptions."”
Chair and CEO, General Motors
Deadline is early 2030. GM's Super Cruise-equipped fleet roughly doubled in 2025, but reported Super Cruise revenue remains in the hundreds of millions, far short of $2 billion.
“There is a "giant growth opportunity" in Cruise: the unit could generate $50 billion a year in annual revenue by 2030.”
Chair and CEO, General Motors
Target year is 2030, but GM wound down Cruise's robotaxi development in December 2024 and folded the unit into GM, so the revenue target looks unreachable.
“General Motors will sell personal autonomous vehicles by "the middle of the decade": "We are looking further down the road at opportunities to extend fully autonomous vehicle technology to personal transportation... we are working to be the fastest to market with a retail personal autonomous vehicle."”
Chair and CEO, General Motors
GM sold no personal autonomous vehicle by mid-decade. It stopped funding Cruise robotaxi development in December 2024 and in October 2025 said eyes-off driving would only reach market in 2028 on the Cadillac Escalade IQ.