“OpenAI expects its advertising business to generate $2.5 billion in revenue in 2026, growing to $11 billion in 2027, $25 billion in 2028, $53 billion in 2029 and $100 billion by 2030.”
OpenAI said on August 31, 2026 that its ad business had reached a $1 billion annualized run rate less than 200 days after launch.