“Netflix plans to offer a wider array of ad formats this year, including enhanced interactive video ads that will roll out globally in the second quarter [of 2026], after testing modular interactive video ads in the U.S. and Canada in late 2025.”

Netflix said in November 2025 it was testing modular interactive video ads in the U.S. and Canada with 'encouraging' early results and reaffirmed a global Q2 2026 rollout on the January 2026 earnings call; no independent confirmation that the worldwide rollout was completed within Q2 2026 was found, so the outcome cannot yet be judged.