“So today, we're about 3% of domestic. Our goal is to have about 20% by the end of the year... We're letting the machine go ahead and set prices in a very controlled way. This is a full reengineering of how we price and how we will be pricing in the future.”
Said Jul 10, 2025Deadline Dec 31, 2025Delta Air Lines Q2 2025 earnings call, July 10, 2025 (PhocusWire coverage, July 14, 2025)
Delta has never publicly confirmed reaching the 20% figure; the plan drew a July 2025 letter from Senators Gallego, Warner and Blumenthal, and press coverage a year later still described AI-set fares on roughly 3% of tickets, so the outcome cannot yet be judged definitively.